Tracking and Reporting
What should a good paid social media agency include in its reporting? Accurate tracking seems especially important when campaigns run across platforms such as Facebook, LinkedIn, Instagram, YouTube, and TikTok. Would you expect reports to cover conversions, acquisition costs, ROI, audience performance, and recommendations for future campaign optimisation?
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A good paid social media report should make campaign performance easy to understand without overwhelming the client with unnecessary data. I would expect accurate conversion tracking, spending, acquisition costs, conversion rates, and ROI to be included. It is also useful to break results down by platform, audience, campaign, placement, and creative so businesses can see where performance is coming from. Lead quality is another important factor, especially when campaigns are focused on generating prospects rather than direct sales. Finally, reports should include clear observations and practical recommendations for future optimisation. Regular reporting from the Aimers team could help businesses monitor trends and make informed campaign adjustments.